welcome to helen the brand

artfully curated products for you and your home, inspired by those before us, reimagined for our future–sustainably…

through cultural content, educational resources, and hand-selected closed-loop products, we’re focused on promoting timeless quality textiles, a circular and sustainable product cycle, and classic American sportswear.

 

who was helen?

helen was born in battle creek, mi during the great depression to milo and maude brooker. one of 9 children and later mother of 7, our helen was a living angel from the start. she never knew life without care and kindness and along the way she made believers of every soul she encountered.

her love for the arts and culture, literature, fashion and the home have been the grounds for what we’ve built with this brand and is entirely inspired by her grace and wit and what she gave to all of us— love.

we’re delighted you’re here with us & hope you feel the love too.